Table Of Contents
- 1 Easy Ideas To Help With Excellent Video Marketing Creations
- 2 How Video Can Be Used Effectively
- 3 So Which Format Do You Choose?
- 4 Using Streaming Video As Web Content
- 5 Catering To Your Visitors’ Needs
- 6 Delivering A Complex Message
- 7 The Popularity Of Video
- 8 Type And Cost Of Video
- 9 Do It Yourself?
- 10 Video Content To Improve Your Business
Easy Ideas To Help With Excellent Video Marketing Creations
What does “Excellent video marketing Creations” entails? Video marketing uses videos posted online to advertise a business or product. Understanding video marketing can really help you to be successful using it. The following article can serve as a guideline to help you get started.
The first thing you have to do with video marketing is to give it a try. The more you experiment, the better your outcomes will become. Try everything which comes to mind and then figure out what works and what doesn’t. This is the best way to make video marketing successful.
Great content is the surest way to get more people to view your video. Your videos don’t have to be the most professional to get a lot of views. People will sit through a mildly boring video if the information is relevant. However, with that being said, purchase the best video camera that you can afford for a good quality video.
Try submitting your videos to various video websites. YouTube is very popular and should be used, but don’t forget there are several video hosting sites out there. Sites like Meta Café, Vimeo, and Daily Motion can offer some variety to your campaign. You can add videos to your own website, but don’t go overboard since it can affect your page loading time.
20 minute videos are frequently too long. If you’re doing a demo for a product, you can do a 20-minute video to showcase its features. If, on the other hand, you are just talking to the viewer about information, keep it under ten minutes.
Interesting content is king. If you are going to make a video to advertise your online business, you should ensure that it is entertaining. While a hosted video improves traffic, bad videos do not. A lot of people want to watch videos that are relevant. The more interesting your videos, the more traffic you will attract.
When you feel that you’ve run out of ideas, look around online to find inspiration. Youtube is an excellent place to start, but also check out blogs and videos posted on social media. The more you view, the more ideas you’ll find and the faster you’ll come up with your own content.
When searching YouTube for ideas, don’t forget to use the wildcard operator. This allows you to find videos, which are similar but not identical to your search terms. For example, “How to write book” may lead you to some crafty questions and answers about working with books creatively.
Don’t forget the music! Using music can help you enhance the mood, give a sense of suspense or even accentuate comedy bits. If you’re not good with music choices, ask friends and family to help you out. Don’t play the music too loud and drown out the speaker, of course.
Jumping into your first video is the best method to start out. Don’t fear experimenting, and try some new things. Soon you will know what works well and what doesn’t work. Use what you have learned in this article to help you do well
How Video Can Be Used Effectively
A powerful way to convey your communication messages to your audience is to be able to have your promotional video available on your website. Yet, we have probably all experienced visiting a website and clicking on a video only to have to been irritated that the content is not view able or that the sound is inaudible. The result is we leave the website in frustration.
So how do you make sure the video content on your website can be watched by your audience? It all boils down to how you want your viewers to access your video file and the level of video quality you want your movie to be played at. There are two different ways of sharing your video file on the web:
1. Streamable Video
This is where the viewer is able to download sections of your video (otherwise known as “streaming”), while the video is playing. The main benefit of this method is that the user does not have to spend time downloading the complete video before viewing.
There are three major streaming video formats – RealVideo (RM), QuickTime (MOV) and Windows Media (WMV). These are playable on Real Player, QuickTime Player and Windows Media Player respectively. Windows Media Player is widely available on most PC’s as it is part of Windows Operating System. The other players need to be installed.
The only negative with stream able video is that the quality of the video is dependent upon Internet connection. In addition, it has the annoying habit of dropping video frames because the streaming software has to adjust the data rate based on the speed of your Internet connection, in order to keep playing the video.
2. Download and Play
This is where the viewer needs to download the entire video first, then play it on their video player application. The main advantage is that the video quality is not affected by Internet connection speed. However, it can take some time for the video to download if the file is large.
So Which Format Do You Choose?
In a world where first impressions always count, it is important for companies to appear professional and trustworthy at all times. Marketing videos with poor picture quality are likely to reflect a poor quality company in the mind of the viewer. Consequently, we always recommend the download and play option. This is because it allows for high quality video content to be viewed.
However, as you don’t want viewers to give up on downloading your video, we only recommend that short video clips are inserted onto your website. This means your website users will be able to download a short video at a high quality picture resolution that will portray your company in the best possible way.
Using Streaming Video As Web Content
Webmasters no longer need to rely on textual content, or even static graphic content for websites. Audio has never been a popular choice for the majority of websites because it can become annoying for visitors unless executed perfectly. However, thanks to the increasingly short attention span of surfers, a new technology has emerged as offering a superb alternative – streaming video content.
Catering To Your Visitors’ Needs
Video can deliver a very clear and concise message and it can do so in a short space of time. It’s possible to convey a complex message or give instruction on how to undertake a complex task in just a couple of minutes. And yet, so far, all but the biggest and the most savvy of websites have taken real advantage of this technology.
The potential of streaming video content is huge. The attention span of surfers is measured in seconds, and very few of them, and unless you can grab their attention in those crucial first few moments you’re likely to lose them forever. Video packs that punch with style and panache.
Delivering A Complex Message
Video content also helps to deliver complex messages or instructions without the need for extensive instructional articles. It can be used to cut down on the amount of support that customers require, especially if you sell software or digital products. Reduced technical support means lower costs and an improved business.
The Popularity Of Video
For an indication of how popular video content is to surfers, you need only look as far as video sharing websites like YouTube, Users regularly share videos and download and view other people’s submitted content. Google currently lists over 4 million links to http://youtube.com showing its popularity with other websites.
Despite this popularity, there really are very few websites that host their own streaming video footage. One of the reasons is that it is still an emerging technology – a lot of website owners are reserving judgment whether it will prove as popular as some believe. Another possible reason for its lack of use is that it is conceived to be technically difficult or expensive to create and subsequently host video clips.
Type And Cost Of Video
The type of video you intend to make will ultimately decide your budget. A video advertisement can range from tens of dollars to thousands and thousands of dollars. Video software tutorials and demonstrations, though, can be created for very little investment and they will be a popular addition to your site if made well. While there aren’t the same numbers of video content providers as there are graphic designers or web developers, the number is rising.
Do It Yourself?
The technology and the software exist for site owners to create their own video footage. Screen capture software is no longer limited to taking static snap shots of what you’re doing. Modern video screen capture software can be used to easily create step by step instructions. This software can even be found for free on the Internet, although the commercial packages do typically offer a lot more in functions and features.
Video Content To Improve Your Business
Video content can be used to market a site through video sharing networks, or to add value to your existing content. However, you choose to use it, video footage is not yet a widely used form of content and you could steal a march on your competitors by including some on your own pages. Surfers love to view video because it takes less concentration and less time than reading textual content and is usually more entertaining than graphical content.
There is so much on Video Marketing and all it potentials, I wouldn’t have the time to explain all, think about video marketing for your business, think about it, would you love to take half of a day to read a story or watch it in one hour? You always have to think like you readers as if it were you.
Any questions you may have on this article, be sure to place those questions in the chat box below, I will be right back to join the discussions as well.