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Have you had a business website online for many years, and you haven’t yet discovered how to make money from it? Are you tired of shelling out hundreds of dollars in advertising only to see almost nothing in return for your sales?
You will never believe how many people start up an online business and then quit within a year. In fact, I’ve done that myself with a few projects. I believe many people have the wrong idea about making money online with a business and what it really entails.
Getting The Right Picture of an Online Business That Makes Money
Take a step back for a moment to discover why some online businesses do not work. There could be several reasons for a business not to make any money online.
Time and time again, I see home businesses that do not have proper sales pages set up. A good online business has a niche set of products to work with and a sales page with a good solid description, clear pictures, and a way to purchase online. If you don’t have these things, you might as well stop thinking about selling and concentrate on your website.
Besides, you should have some sort of quality content that will give customers something to do while they are at your website. A message board and chat room are not for most home businesses, so why do you have one on your website? Message boards and chat rooms are specifically for places where someone gets many visitors; if you are not getting tons of visitors, don’t bother with this yet.
Instead, concentrate on articles. How to use your products are good articles to work with. For more ideas, ask a freelance writer about writing articles that fit into your website.
The Next Step to Make Money With an Online Business
Your home business may need a few additional steps to help you make money online. If you haven’t yet concentrated your efforts into making pages search engine friendly, then that’s what you need to do as well. Also, you need quality content outside your website. Why and how does that work?
These days, people don’t want to swap links anymore. They would rather have articles for content on their website.
So to get some good links in, share a few articles with content websites. They will be working hard to make that page your article is on as search engine friendly, and they will promote that page, thus promoting your business too. So why aren’t you writing articles or sharing content?
Getting Visitors to Make You Money With Your Online Business
Once you have a steady flow of free visitors from search engines, you can concentrate on your website’s works. Where do visitors go when they come to your website? Do they look but don’t buy? Do they get lost on the content pages and leave? Do they head straight to the links section and leave?
It would be best if you captured your visitors the moment they come to your website. Present your best offer on your front page. You can link pages that have similar products together. Introduce them to your newsletter. (You have a sales newsletter, right?)
Whatever you do, don’t just expect your visitors to know what to do. Tell them what to do next. Sign up for the newsletter. Visit this page. Click this button to buy now and get it in three days. Easy to forget, but this is always important.
The Truth About Online Marketing
You will often hear how easy it is to throw up a website and then watch the money come rolling in. Sorry folks, it just doesn’t happen thateasily! We are here to tell you the whole truth – no hype or misleading half-truths. When you read these ads that say things like:
Make $20,000 Your First Month or All You Have to Do is Send Emails to Make 1000s Weekly!
Delete it or leave the site. Get total rid of them. Things like this just do not happen. I am not saying it is impossible, but implausible! So, if you are interested in hearing the basic and honest truth about building a home business, keep reading.
Anyone cannot do it! It takes a certain amount of self-discipline, commitment, perseverance, strength, and a LOT of work. Unfortunately, we all do not possess these qualities. If you feel that you do, then you can do it!
The #2 Truth
Just build it, and they will NOT come! Putting up a website does in no way guarantee sales, success, or income. Putting up a site and not promoting it, is like whispering someone’s name in a crowd and thinking they will hear it.
You have to work day and night and night and day to promote your site and get your name known. And there is much more to it than simply placing an ad here and there. There is also much more to building your own business than having a website to promote.
The #3 Truth
You will become frustrated and feel like giving up many times! I guarantee you will wonder why you even started doing this, and it will happen many times. Building a home business can be extremely frustrating and overwhelming at times. That is when connecting with other business builders online, and offline can help keep you focused. Join some networking groups to talk to others who are going through the same experiences and feelings as you are. Remind yourself why you started your own business in the first place. You can work through these feelings.
The #4 Truth
You will spend more time than you think about working on your business. Many people believe that if they start their own home business, they will only have to work a few hours a day or a few days a week. Sorry, but that would be a hobby, not a business. Building a business, at least for a while, takes many hours a day, and a lot of times, 7 days a week! Be prepared to work, work, and work some more!
The #5 Truth
You will lose your confidence from time to time. This still happens to me, and I have been in business for almost ten years! If you feel like you are a failure, take a good look at your business or the company you represent. Is this really the business for you? Do you have the passion needed to make this business a success? Don’t be afraid to change your business. I had several businesses before finding the one that is truly my niche! You cannot let feelings of failure stop you from making your dreams come true.
The #6 Truth
Success definitely does NOT come quickly or easily! As I mentioned before, you will need to work your business 7 days a week. It will be a part of you for the rest of your life and must become a part of your daily routine. I have seen many people quit their business for reasons like problems with their kids or their spouse losing their job or financial problems. These are the people that will not become a success. We all have these problems from time to time, but quitting our business will not stop them from happening.
The #7 Truth
You will need to market and advertise offline as well. Many people mistakenly believe that if they throw up a website, post a few ads here and there, and gab on the email groups all day (call it networking), their business will succeed. That is so far from the truth. Networking is fine if you do not perceive it as chatting all day on the email groups. You need to get away from the computer every day and get out in the real world and market that business!
Join your local Chamber of Commerce, get involved in community events and activities, expand into surrounding communities! Pass out flyers, get business cards made up and hand them out to everyone you meet, talk to everyone you possibly can about your business. Your website should be an extension of your business, not your entire business!
The #8 Truth
Building your own successful business is very rewarding. And I am not just talking about money. It builds your character, boosts your self-confidence, gives you a feeling of pride, makes you feel complete, gives you a purpose, and much more!
The #9 Truth
There are a lot of wonderful people online. One of the things I enjoy most about working online is meeting so many people from so many different places. Without my business, I would never have known these people even existed! Establishing all these online relationships is definitely one of the rewards of online marketing.
The #10 Truth
I would recommend to anyone who feels they have the qualities needed for success to go for it! My intentions with all these truths are definitely not to discourage you from starting your own business but to prepare you for the truth of what lies ahead. Success will not come easily or quickly. It is a long, hard, frustrating journey to success. But, if you want it bad enough and possess the qualities needed to finish the journey, success can be yours!!
And when you finally get there, you will realize that all the places you momentarily got lost or took a wrong turn were very instrumental in helping you reach your final destination! And you will also realize that it was all worth it. Owning your own successful business is very rewarding – personally, emotionally, and financially!
There are so many factors related to making online successful that we will always have new and fresh information on making money online. For the years I’ve been working online, I continue to get more and more info on making this business successful. Sometimes here come google changing rules, of which we have to keep changing strategies to get it correct.
Certain foundation marketing strategies remain the same. Still, it would be best if you kept in touch with the new rules and regulations of search engines, marketing tips, and all factors related to making your online business successful.
Following the correct procedure is paramount; stop coming up with things that only you know and feel will work, be patient in any business you do; all businesses have good days and bad days. However, we sacrifice for the good days, and the bad days always visit us regardless. Be open for those days as well.
I really hope this article was helpful to you, for this is the whole purpose of this site; any questions you may have, please feel free to leave them in the comments box below; I will surely get back to you ASAP.