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An interested visitor who has been strolling through your site has finally come to just what she is looking for and is about to make a purchase. It’s sunny afternoon, and her cat, who happens to be sitting on the moss under the visitors large fifty year old snow-rose bonsai tree,
suddenly jumps down, and the priceless tree topples over. In the blink of an eye, your visitor exits your site, and your sale is dust? unless you have had the foresight to utilize an autoresponder that has captured her/his email address. If you have installed an autoresponder, you can then follow-up with her, and in all probability, make the sale when the poor woman has finished re potting her precious bonsai. Autoresponders are remarkable, versatile programs that do so much more than just automatically answer your email. Here are a few ideas that will help you to creatively and productively use your autoresponder to transform the casual visitor into a profitable customer. Use your autoresponder to:
Publish a Newsletter
Publish a newsletter. Certain quality autoresponders will manage subscriptions and follow-up with interested prospects. Your newsletter can keep your visitors informed about your services or products, while building your reputation as a credible expert in your particular business.
Publish A Newsletter Only For Your Affiliates
Publish a newsletter only for your affiliates. Inform them of current sales you are running and of promotional material that your affiliates can use themselves to increase their commissions. Include tips, advice, and techniques that your affiliates can use to successfully go out and promote your business. .
Write reviews. Cover books, software, music, e-books, movies, etc., and put each review in an autoresponder. Review your affiliate programs, using a link to your affiliates page in your autoresponder.
Distribute your articles. Writing and distributing targeted articles is a powerful tool to build your business credibility, bring traffic to your site, and increase your sales potential. If your articles contain valuable information, many editors will print what is known as a resource box for you. A resource box contains your bio and a brief description of your service or product. It can also contain your autoresponder address. Let’s say you’ve written fifty articles. Put them on separate autoresponder accounts and create a master list that contains the titles of each article, the autoresponder address, and a brief abstract. Then promote your master list. Additionally, include your publishing guidelines so your affiliates can add their articles to your list, increasing the number of writers who are represented in your article list. Create mailing lists. Inform subscribers to your articles when you’ve written new ones that they may want to publish in their own newsletter or website.
Automate Your Sales Process
Automate your sales process. Use an ad to insure repeated exposure of your message, which has been proven to effectively increase sales. In your ad, put your autoresponder address where a visitor will be exposed to numerous marketing materials. This multiplies the chances of converting visitors into customers. For example, if you’re selling a particular product, put testimonials about how spectacular it is on your autoresponder, and add a detailed, enticing description of your product. .
Distribute advertising. Let’s say you sell advertising on your website or in your newsletter or e-zine. Set your autoresponder to send the information about rates and how to place an ad automatically to all prospects email addresses. Then have your autoresponder follow-up. It can also send notification of any special deals you are currently offering. Distribute an email course. Each day, have your autoresponder send out another lesson. Just be sure that each lesson has quality content not a sales pitch. Your content will do the selling for you, and will do it much more effectively.
You can include tips centered on a different topic for each lesson, illustrating how your product will benefit the reader. Include the tangible benefits the visitor will reap by purchasing your product. Make sure to include a paragraph or two at the end of each lesson enticing your prospect to consider making a purchase. Automate a reminder about your service or product after a visitor has completed your course. This will increase the possibility of sales from visitors who have taken your course but are dragging their feet about actually making a purchase. You can also use these reminders to promote new products or services, and the products and services of your affiliate programs.
Distribute free reports. This gives your visitor an idea of the type of information you can provide and the quality of your product or service. Make sure these reports are not sales letters or you will more than likely lose a potential customer than gain a sale. Create trivia quizzes on your site and place the answers in an autoresponder. Your visitor will then be motivated to request your autoresponder, and you will have a record of the visitors email addresses who took your quiz. Or create a contest and have any visitors that enter send their responses to your autoresponder. Your autoresponder can be set-up to send them a confirmation of their entry.
Offer a trial version of your product. Give your prospects a sample of your ebook, course, software, membership, etc. People who are exposed to a little taste often end up wanting the whole pie. You can also capture their email addresses when you offer them a free trial from your website. Set up your autoresponder to give instructions on how to obtain their free trial, and then make sure to follow-up to try to close the sale. Link to hidden pages on your autoresponder. For example, a hidden page could be your affiliate page that contains graphics, promotional articles, and text links that interested affiliates can make use of.
Inform visitors that they may have free access to your affiliate page by simply requesting your autoresponder. You will then gather a list of visitors who may be interested in becoming your affiliates. Use an autoresponder on your order page. Post a request form for visitors to be notified of special offers or discounts in the future. This creates a very effective mailing list that contains the names of people who are already your customers. . Put your links page on your autoresponder. It should contain up to fifty links that would be of particular interest to your visitors. Make sure to add your own promotional copy at the top or bottom of this page. Now that you have proof that autoresponders can be used creatively, see if you can come up with some brilliant ideas of your own!
A Simple Way To Create 7 Effective Autoresponder Messages Introductory content.
Email is the Net’s most powerful marketing tool. And autoresponders are the best idea yet for marketing with email. There is an old saying that the first ad rarely sells. You have to put your product, service, or idea in front of a prospect several times before she buys. Autoresponders are designed specifically to get your message back to the same prospect over and over. That’s why most autoresponder packages come in groups of 7 messages–from the 7 message marketing rule that has been the rule in advertising since our grandparents were in diapers. But what do you say in your 7 messages?
I have written autoresponder series for hundreds of customers. Here is one method that always works. This method is called REMIND ‘EM. People don’t read your sales letter as carefully as you think. They tend to skim. They read the first message, but miss the second and third message. The prospect may not tune in again until message five.
It’s so easy for people to completely miss your main points intended to lead to a sale. It’s important to *repeat* your main message over and over. Say it once, twice, three times in your first message. Say your main message in a different way in the second message. Re-cap your main point again in the third message. That way, people who aren’t paying attention still get your important ideas. Here’s an example of how the “remind ’em” formula works for a 7 letter series promoting personal security products.
Message (1) The world is a dangerous place. You need innovative security products to insure your protection.
Message (2) More details on how and why the world is a dangerous place. List places or situations that are especially threatening.
Message (3) Recap how the world is a dangerous place. Give more details on the key new security products that have come out. Now start the middle section of messages.
Note how they become more instructional telling people how to use the products.
Message (4) Protect yourself from the dangerous world with Product A. Here’s how to use Product A. Here’s why you would use it. Here’s where to use it.
Message (5) Protect yourself with Product B. Here’s how to use it. Here’s what happy customers say about it. Tell a hair-raising story of how Product B saved a customer’s life. Now comes the wrap-up and reminder, especially important for people who never got around to reading your earlier messages.
Message (6) Go back to your main sales letter used in numbers 1 and 2. Start all over reviewing your main points and highlighting your most popular products.
Message (7) This is the final follow-up email. I usually have it comes two weeks to one month after message It’s designed to scoop up all the people who weren’t ready to buy in the beginning, but may be ready to buy now. It can start with “For the past few weeks I’ve been sending you important information about how to protect yourself in threatening situations.
I know you are busy and may not have had time to consider how these products could improve your life and confidence.” At that point, you again review your main points. Repetition is the key to advertising success. Find creative ways to keep the main message going week after week and you will have as many customers as you can handle. Busy prospects simply need time for your message to sink in. As we used to say when I worked in media, it’s just when you and your staff are sick to death of a commercial that the audience is just beginning to notice it.
This is as clear as I can be on using Autoresponder, and how to make money from Autoresponder, always remember the dollars is in the list, and for you to massage that list, you must have an autoresponder and must know how to use it to the best benefit to your business. I really hope this article brought to you much light concerning autoresponder and what exactly needs to be done as to get the most out of it.
An auto responder is a must for Online/Affiliate Marketers, knowing to use it is also a must, follow the guidelines above and you will be successful with your autoresponder.
Any Questions you may have on this article, I will be more than willing to answer them ASAP, just leave your questions in the comment box below.
COE & CEC
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